About

💛 About Simply Sweet By B

Handmade with heart for firefighter families and the ones who wait.

Hi, I’m Brandi—and I’m so grateful you’re here.

Simply Sweet By B began in 2012 during a season that was both full of love and quietly heavy. I was a proud firefighter wife and stay-at-home mom with two little ones, and I wanted something—anything—that showed how deeply I loved and supported the calling my husband lived out every shift.

When I couldn’t find anything on the market that spoke to the beauty and pride of being a firefighter’s wife, I decided to make it myself. That first item? A handmade firefighter-themed purse, stitched with pride and purpose. You can still see it here!

As any fire family knows, this life includes long hours, lonely days, and unspoken strength. I used the quiet moments while my husband was on shift to begin creating more designs. By March 2013, Simply Sweet By B was officially launched on Etsy.

But just a few months later, everything changed.
In late 2013, my marriage came to an end.

Suddenly, what started as a creative outlet became the very thing God used to provide for my children and me. This business became part of my healing, part of my hope, and part of how I could keep showing up with love—for my family, and for yours too.

Since then, I’ve had the incredible honor of creating over 20,000 handmade items for firefighter families across the country. From toddler gear and wedding keepsakes to memory items and personalized gifts, each piece is crafted with deep care, quiet strength, and a whole lot of heart.

🧵 A Note on Safety & Quality

Since many of my items are designed for babies, toddlers, and close-contact wear, I opted not to use real bunker gear or recycled turnout fabric. Instead, I source new material that captures the look and feel of firefighter gear without the toxins, odors, or residue. Your family’s safety and comfort are always my top priority.

✂️ This Business Is More Than a Shop

This is a space for stories, pride, healing, and honor.
Whether you’re a firefighter, a spouse, a parent, or someone looking to gift something meaningful—I want you to feel seen here. I want you to know your love, your sacrifice, your waiting matters.

And if you have an idea or custom request, please reach out! Many of my best-loved items came straight from your suggestions. I love working with you to create something truly personal.

Also, don’t forget to join my email list below—you’ll be the first to see new releases, get early access to sales, and be part of the SSBB family in a deeper way.

Thank you for letting me sew a small part of your story.
It’s an honor I never take lightly.

Have a blessed day,
Brandi Reid
Founder & Maker, Simply Sweet By B

Brandi Owner of Simply Sweet By B